Privacy Policy

‘Live + Breathe’ is committed to protecting your privacy and compliance with all relevant legislation, including the General Data Protection Regulation (GDPR), where this applies to EU citizens, and the EU-US Privacy Shield, as each may be amended or superseded from time to time.

This Privacy Policy (“Policy”) describes how we collect, use, store, process, and share your information in relation to this website. This Policy covers our treatment of information that is gathered by this website, including personally identifiable information.

For purposes of compliance with the law, the entity that is collecting your data is ‘Live + Breathe’, Purpose Europe Limited, 32 Great Sutton Street London EC1V 0NB United Kingdom.

  1. The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers (first name, last name, age, and postcode) and email address that you provide to us for the purpose of signing the open letter.

  • Information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type, referral source, length of visit, and number of page views.

  • Any other information that you choose to send to us.

  1. How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Personal details (first name, last name, age, and postcode) and contact details (email address) – as necessary for:

    • sharing with the administration of Lambeth and Southwark borough councils upon delivery of the open letter.

    • contacting you regarding updates around this campaign only.

We also receive personal information indirectly, from the following sources in the following scenarios:

  • Technical Data – collected as you interact with our website, and used to develop an understanding of what users’ interests are, to help with the targeting of our web pages and campaign communications and advertisements.

  1. On which legal basis do we process personal data?

We use the information that you have given us in order to provide signatories to the open letter to Lambeth and Southwark borough councils as well as contact you in delivery of the campaign.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

  • Your consent.

This applies where you have given us consent to the processing.
Typically, this will include where you have provided information to us or our partners in the course of engaging with our campaign.

It will also include where you have given us consent to send marketing information to you or have consented to the installation of cookies that might collect Technical data on your device. We will generally only collect Sensitive Personal Data with your explicit consent, whether this consent is collected by Purpose or our third party partners.

We will take active steps to collect your consent or to ensure our clients have collected it. Where you have given consent, you are able to remove your consent at any time. You can do this by contacting Purpose Europe.

  1. Where we store your personal data

Your personal data will be stored on our systems within the European Economic Area (EEA).

Third Party Providers

We will transfer your personal data given your expressed content to Lambeth Borough Council and Southwark Borough Council associated with your signature in the open letter.

– Lambeth Borough Council:

– Southwark Borough Council:

These are discussed further in the section below.

  1. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes outlined above. This could include for storage purposes, for the administration of relevant contracts, to ensure that this information is used to target appropriate advertisements to you, and for our legal obligations. Such third parties could include:

  • Our partners, for whom we conduct campaigns for, and who act as joint controllers with Purpose over personal data used for campaign purposes.

  • Impact on Urban Health (Guy’s and St. Thomas’ Hospital Foundation)

  • Third party advertising providers, including those operating websites.

  • Service providers, IT and system administration services.

  1. Your legal rights

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.

  1. Cookie Policy

We use cookies to allow us to personalise your visits to this site, keep track of your preferences and learn about the way you use the site.

A cookie is a small text file that is downloaded onto your computer when you visit our website and allows us to recognise you as a user. Typically, these contain two pieces of information: a site name and unique user ID. All information these cookies collect is aggregated and anonymous. Cookies are essential to the effective operation of our website. Cookies make the interaction between you and the website faster and easier.

Cookies may also be set by the website you are visiting (first party cookies) or they may be set by other websites who run content on the page you are viewing (third party cookies).

We will generally collect information through the following types of cookies:

  • Essential Cookies: Cookies that are strictly necessary to enable you to move around our websites or to provide certain basic features, including website security and collecting user consent for cookies (e.g. CloudFlare, Purpose consent cookies);

  • Statistics: Cookies that monitor the popularity of sections of our website to generate web analytics and for compiling reports on website activity, which may or may not collect personal information (e.g. Google Analytics);

  • Marketing: Cookies that track users and display advertisements relevant to them, and which may also collect information on what your viewing interests are on the basis of your pages viewed and your interaction with various content on different web pages (e.g. Facebook cookies).

We require you to accept or decline cookies by accepting or declining our Cookie Consent Notice when first accessing our website. By accepting and using our website you consent to our use of cookies as updated from time to time and the cookies we use will be stored on your device (unless this functionality is rejected or disabled by your browser).

Through cookies, we may also collect your Internet protocol (IP) address, device identifiers, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Internet or this website or websites associated with our third party partners. We may also collect data about your interests and preferences which we receive in relation to web pages you have viewed and your interactions with various web pages, as collected through our cookies and cookies installed by our third-party providers to track you online.

Storage Time
The cookies are stored for a period of 13 months maximum unless you clear your cache and the cookies themselves.

Opting Out of Cookies
You may access our Cookie Consent Notice to decline cookies at any time subsequently here: Manage consent

You can manage the cookies stored on your device as well as stop cookies from being installed on your browser. For more information on how to manage cookies usage on your device, please let us refer you to information found on these topics on, more specifically by clicking on the links below:

  • Managing the Cookies Stored on Your Device;

  • Stop Cookies from Being Installed on your Browser.
    Please note that if you prefer to block some or all of the cookies Purpose uses, you might lose some of our website’s functionality.

How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

ICO website: